Anuel AA: “Las Leyendas Nunca Mueren” Album Release

When Anuel AA got out of prison, everyone thought that “Real Hasta La Muerte” was gonna be the best album of his career. Until “Las Leyendas Nunca Mueren” dropped, hitting the best numbers in his release history and leading him to an iconic collaboration with the Ultimate Fighting Championship (UFC). I was part of the team that made this happen, in charge of the album’s entire release coordination and production. Many diverse efforts took place to make this the most exquisite release of Anuel AA. We managed all efforts with the strategic partnerships of Capitanes de Arecibo, Krool Toys, Etai Drori, BSN, and NBA.  

‍Special Shout Outs: Glad Empire, David Hernandez, Kanessa Tixe, Sony Music, The Orchard, Buena Vibra.

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