Bad Bunny: X100PRE

Yup! Bad Bunny’s first concert in his homeland, P FKN R. Our primary focus was to deliver a 360-multisensory experience to all the attendees. We created never before seen activations all around El Choliseo, like the Madame Mela 100PRE La Pega booth in collaboration with famous illustrator Check-In Mela, the Bad Bunny Nail Salon, The Rabbit Hole merch store, and Bunny’s Gameroom. The results? Three SOLD OUT and UNFORGETTABLE shows. We had the chance to design a center stage that allowed the consumer to be closer to the artist, but also to seat more people which resulted in a higher revenue for the artist and team. Content developed for the show was also used and adapted to visuals and digital content for his X100PRE album and US Tour.

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Special Shout-Outs: Max Pérez, Nino Jiménez, Sergio Stuff, Robert Machado from Lighting Design, Amish Dani & Xite Labs

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