To celebrate the anniversary of Bad Bunny’s first album X100PRE, we designed and installed a 30 feet high inflatable in the Laguna del Condado, which is the main lagoon in all of San Juan. The iconic eye that pilots all creative assets of the album appeared floating on the morning of December 24 as an anniversary celebration and surprise Christmas gift for the fans. The activation had worldwide media coverage.
Special Shout-Outs: Party Line, Moisty, Scuba Diving, Nino Jimenez, Max Pérez, Soraia & Dave from Cool Shit