Myke Towers: “Lyke Mike” Album Release
This album release was a big challenge but also one of the most exciting projects I’ve worked on. From working around COVID restrictions around the world to the short timeframe we had to execute.
We didn’t just work on the marketing efforts, we also build brand relationships to support the amplification of thoseefforts. On the overall project, we managed the conceptualization, coordination, and production of all collaborations and marketing efforts including digital content, OOH, and others. The results? It hit the Latin Billboard Top 50 Albums and sold-out THREE times at el Choliseo.
I had the honor to collaborate with: Boamistura, The Shoe Surgeon, and Jonathan Mannion partnerships.
Special Shout Outs: One World Music, Glad Empire, Buena Vibra, NETCOM